Magazine portfolio »[PDF, 3 MB]

Regional Operations » [PDF, 1,8 MB]

Svet

Slogan: Be in the loop!
Launched in: 1992.
Editor-in-Chief: Nikola Golubović (nikola.golubovic@color.rs)
Target audience: men and women aged 10-70
Frequency: weekly
Number of pages:48
Territory covered:: Serbia

Average circulation: 132.000
Pretplata: annual – 2.028 dinars; semi-annual – 1.014 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
Launched 16 years ago, the magazine ”Svet” is the leader on the media market of the country in the form it follows. It deals primarily with private but also with professional lives of famous people – singers, sportsmen, TV announcers, actors… Contemporary and exclusive contents and intrigue are dominant characteristics of this publication. ”Svet” is conceived on lightning, sensational topics, interviews, paparazzo photographs, photo-reports from various city events, short, informative articles and being such it has been for years satisfying the taste of not only national, but the wider audience in the Balkans as well.

READERS’ PROFILE
”Svet” readers could be divided into five age groups. The biggest group is formed of readers aged 20-29, whose participation in ”Svet”’s readership audience is 29%. Then there is the group of readers aged 15-19, whose participation is 25%. Then there are readers aged 30-39 (21%), then those aged 40-49 (15%) and finally the group of readers over 50 years of age (10%). One other criterion shows the following, according to the regions of their residence : Belgrade (38%), Vojvodina (32%) and central Serbia (30%), according to locality of their residence: urban locations 54% and other locations 46%, according to their level of education: primary and secondary education taking place at the moment (29%), high school education and university education taking place at the moment (45%), readers with university education (26%).

Scandal!

Title: Scandal!
Launched in: 2004
Editor-in-Chief: Vesna Tamburić (vesna.tamburic@scandal.rs)
Target audience: men and women aged 15 to 65
Frequency: weekly
Number of pages: 64
Territory covered: Serbia, Montenegro, FYRO Macedonia, Bosnia-Herzegovina, the EU
Circulation: 110.000
Price list for advertisers »
Scandal Media Kit »
Web edition of the magazine »

The magazine “Scandal!“, launched in 2004, has quickly become one of the most read tabloids in Serbia and in the entire region, owing to its dynamic graphic design, modern concept and uncompromising editorial policy. After being assumed by the “Color Press Group“ in March 2009, the magazine price dropped from 80 to 55 dinars, influencing the circulation, and hence now, together with the tabloid “Svet”, “Scandal!” is now at the top of the list of the most read celebrity magazines in the country.

Hello!

Slogan: Welcome to the red carpet
Launched in: 2007.
Editor-in-Chief: Saša Tošić
(sasa.tosic@color.rs)
Target audience: women aged 20-45
Frequency: weekly, 52 issues a year
Number of pages:72+4
Territory covered: Serbia, Montenegro, Bosnia and Hercegovina

Average circulation: 50.000
Pretplata: annual 1.320 dinars; semi-annual 660 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
”Hello!” is a celebrity magazine, in a mission to evoke intriguing and positive emotions in its readers with its texts, photographs and stories from everyday life of famous people, and thus to draw common public readers closer to the life of stars. The Serbian version includes stories about Serbian celebrities, but also about international stars, due to its exclusive right to publish photographs taken at jet-set events around the world. This diary of lives of kings, princes and the most famous people in the world, is brought to you on high-quality paper, with superb photographs, and is directed to the brighter side of life. ”Happiness-orientated” editorial concept of this magazine is such that weddings, births, new loves, successes, travels, magnificent residential courts, castles and villas, as well as exuberant life stories are regarded as being top exclusive.

READERS’ PROFILE
Although one of the youngest on the domestic market, the magazine ”Hello!” has excellent long-lasting reputation on the global level. Organized to perfection, with themes concerning the lives of the rich and famous, it is attractive for the elite stratum of the society, on higher educational level and with income which is higher than average. Topics devoted to haute couture, successful people and cultural events are attractive primarily to female, well-to-do population between twenty and forty-five years of age, although men read it as well. Excellent quality of interviews, absence of indecent topics and of people who are symbols of sub-culture, make ”Hello!” authentic magazine, and the readers know how to appreciate it.

Lepota & zdravlje (BEAUTY AND HEALTH)

Slogan: beautiful, healthy, slender
Launched in: 2001.
Editor-in-Chief: Lidija Ćulibrk ( lidija.culibrk@color.rs )
Target audience: women aged 20-50
Gifts enclosed: cosmetics, beauty treatments…
Frequency: monthly, 12 issues a year
Average circulation: 55.000
Number of pages: around 200 – varies depending on the advertisement pages
Subscription: annual - 1188  dinars; semi-annual - 594 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
LEPOTA&ZDRAVLJE is a magazine intended for contemporary women, and in harmony with this notion, it is divided into several units. The first and the largest segment is devoted to beauty, care, latest cosmetic products and beauty advice by the famous people. The second, equally important unit, deals with health: new findings and medical research, advice for prevention of illnesses, and acquiring new, healthy life habits. Included in this unit, significant place belongs to texts about nutrition and fitness, because these are unavoidable and very important themes in the contemporary world. Psychology and sexology, lifestyle, trends and new happenings within the society are also of interest to L&Z. The magazine is created by top experts from the aforementioned fields, which contribute to L&Z for years being female magazine with the widest circulation in the country.

READERS’ PROFILE
The LEPOTA&ZDRAVLJE magazine is female, family, lifestyle magazine to which it could be applied that mothers buy it for their daughters, and daughters for their mothers. ”Lepota&Zdravlje” reader is a woman who is interested in advancing her lifestyle, she is employed or studies at university, and is twenty to fifty years old. Because of numerous obligations she wants to get informed quickly and efficiently about new things in cosmetics, health and nutrition. Topics we cover in this magazine and advertising pages as well, show directions for solving various problems and are of great use to readers.

JOY

Title: JOY
Slogan: Joy of living!
Launched in: 2003
Editor-in-Chief: Gabriela Vinković-Mirković gabriela.v.mirkovic@color.rs
Target audience: women aged 18-40
Gifts enclosed: clothes, travels, tickets for concerts and parties, books
Frequency: monthly, 12 issues a year
Average circulation: 47.000
Number of pages: between 132 and 180 (varies depending on the number of advertisements)
Subscription: annual - 1440 dinars; semi-annual - 720 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
JOY is trendy and stylish magazine intended for selfconfident and dynamic women who lwant to have the look in accordance with world trends. JOY favours themes like fashion and styling, beauty and cosmetics, men (how to find, capture and keep Mr. Right!), sex and love. Also, this magazine provides its readers with celeb news and gossip, interviews with stars, great travel stories from fancy destinations. JOY is unique in its kind by combining world fashion and trends available in shops and boutiques in the country. The readers of JOY discover how to enjoy life, what is trendy, sexy and stylish, and how to apply these in their own lives! Fashion editorials in JOY are inspiration to modern women.

READERS’ PROFILE
JOY is read by girls and women aged fifteen to thirtyfive, at various educational levels. Some of them are employed, some are not, and most of them actually but it from their pocket money. Average reader of JOY expects to find in the magazine all information concerning latest fashion trends in the world, clothes and accessories found in stores in the country, as well as punctual addresses of the selling locations. Bedsides fashion, which is her primary interest, this average reader also likes to read texts connected with career issues, social spot (male-female relations, sex) and interviews with famous people.

Top zdravlje (Top Health)

Title: Top zdravlje (Top Health)
Slogan: Be healthy, be slender, be fit
Launched in: 2007
Editor-in-Chief: Miljana Zorić miljana.zoric@color.rs
Target audience: female and male population older than 20
Frequency: Monthly, 12 issues a year
Number of pages: 64
Gifts enclosed: diet products, cosmetics...
Circulation: 100000
Subscription: annual 420 dinars; semi-annual 210 dinars
Territory covered: Serbia, BiH, Montenegro, Makedonia, EU, Suiss
Price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
Top Zdravlje is a magazine dealing with health issues – ailments and illnesses of a contemporary person, constantly exposed to stress, eating unhealthy food and not doing physical exercises regularly, and in order to prevent illness and stay healthy and fit, and to look good. Expert associates in Top Zdravlje are doctors and pharmacists from the most reputable health institutions, hospitals, clinics and pharmacies. They answer readers questions and present new medicaments and curing methods, as well as devices that help in improving the quality of everyday life (inhalers, blood pressure kits, blood glucose monitoring kits...).

OUR READERS
Top Zdravlje is a monthly magazine intended for men and women as of twenty years of age. The magazine deals with themes and problems faced by all generations, as well as generations with ”special needs” in health issues – children, teenagers, pregnant women, menopausal women, middle-aged men, seniors.

CKM

Title: CKM
Slogan: Real Men Read!
Lunched in: 2003
Editor-in-chief: Daško Milinović dasko.milinovic@color.rs
Target audience: men aged 19-40
Gifts enclosed: sponsors’ gifts
Frequency: Monthly, 12 issues a year
Average circulation: 30.000
Number of pages: 116
Subscription: annual 1.800 dinars; semi-annual 900 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
”CKM” is a magazine embedding modern and individualism praising civilisation! It has been on the market for 3 years and now it is the leading men’s magazine. The concept of ”CKM” is based on meeting the real needs of the readers, and not dictating them, thus giving more than any other lifestyle magazine that implies strictly defined social, educational or material background. The ”CKM” readers consider the magazine as a friend and like-minded person or a reliable adviser, which is earned through coherent editorial policy. Healthy criticism, provocative, intriguing and light informative articles with inevitable and accurately dosed humour, show us what a winning formula in a socially and politically shaky surroundings looks like.

READERS’ PROFILE
CKM reader is young and active male, and 84% of our readers are at the age between eighteen and thirtynine and they are educated. As a matter of fact, 81% of them have a high school or university degree. CKM readers are consumers, 84% of them live in households with average or above average income.

Bravo

Title: BRAVO
Slogan: Be in the loop!
Launched in: 2002
Editor-in-chief: Aleksandra Prusina (aleksandra.prusina@color.rs)
Target audience: teenagers, aged 10-18
Gifts enclosed: posters, sponsors’ gifts
Frequency: biweekly, 26 issues a year
Average circulation: 110.000
Number of pages: 64
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual 1.014 dinars; semi-annual 507 dinars
price list for advertisers (PDF) »
Bravo POSTERI - price list for advertisers (PDF) »
Bravo.rs first serbian teen web portal - Media kit (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
The first issue of the licenced magazine ”Bravo” was published in December 2002, with a circulation of 30.000! It contained 48 pages, and today, ”BRAVO” has 64 pages and its average circulation is 110.000! This magazine is rightfully given an epithet ”teenage magazine with the widest circulation”, and its content is diverse and interesting – it covers everything young people between the ages of twelve and sixteen would want to know! ”BRAVO” is famous for its exclusive stories about stars, great celebrity pictures, but also for great many gifts it gives to its readers in each issue. Be in the loop with BRAVO!

READERS’ PROFILE
The readership audience of the ”Bravo” magazine is comprised of teenagers, mostly between twelve and eighteen years of age, although there are also those who are outside this age frame (i.e. who are older or younger). BRAVO is read by boys and girls, almost in equal percent. That is why average BRAVO reader is male or female teenager aged fourteen to fifteen, who is interested primarily in stars from the world of music and movies (primarily stars from abroad).

Bravo Sport

Title: BRAVO SPORT
Launched in: 2009.
Editor-in-chief: Stevan Gojkov stevan.gojkov@color.rs
Target audience: teenagers, aged 12-18
Gifts enclosed: posters, sponsors’ gifts
Frequency: monthly, 12 issues a year
Average circulation: 50.000
Number of pages:48
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual 588 dinars; semi-annual 294 dinars
Price list for advertisers (PDF) »

MAGAZINE CONCEPT

READERS’ PROFILE

Bravo Girl

Title: BRAVO GIRL
Slogan: Your best friend!
Lunched in: 2003
Editor-in-chief: Aleksandra Prusina (aleksandra.prusina@color.rs)
Target audience: teenage girls, aged 10-17
Gifts enclosed: posters, sponsors’ gifts
Frequency: quarterly, 4 issues a year
Average circulation: 65.000
Number of pages: 48
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual 468 dinars; semi-annual 234 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
Diverse and versatile, the magazine ”BRAVO GIRL” deals with issues of interest to the girls aged 10-16 – falling in love for the first time, boys, beauty and fashion! Famous music and movie stars gladly advice the young readers, and in ”BRAVO GIRL” you can find thrilling interviews with celebrities. This magazine organizes interesting happenings and prize games. This magazine organizes contests and interesting activities for all the pretty, intelligent and funny girls who read our magazine, of course! ”BRAVO GIRL” is definitely a best friend to teenage girls!

READERS’ PROFILE
BRAVO GIRL is a magazine for urban younger and older girls, aged ten to seventeen, whose domain of interest is identical as with their peers on the West. It implies friendships, love complications, latest fashion, makeup and hairdo trends, and sometimes gossips from the Hollywood ”kitchen”, but from the domestic urban scene as well. It is what the readers of the magazine ”Bravo Girl” are primarily interested in.

MOJA BEBA (MY BABY)

Title: MOJA BEBA (MY BABY)
Slogan: A helping hand for every mom!
Launched in: October 2000
Gl. i odgovorni urednik: Aida Bajazet aida.bajazet@color.rs
Target audience: moms-to-be and newbie moms
Gifts enclosed: baby stuff
Frequency: monthly, 12 issues a year
Average circulation: 31.000
Number of pages: 68
Subscription: annual - 840 dinars; semi-annual - 420 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
The concept of ”MOJA BEBA” is divided into two thematic sections: one is about health issues, nutrition, care, upbringing and development of children under 2 years of age, while the other is concerned with different aspects of pregnancy and family relations. Beside these, this magazine has sections intended for interaction with the readers, because they can state their opinions, send photos of their children, or seek experts’ help. All the texts are carefully selected and adapted for the specific reading audience. They are written in ordinary and comprehensible language, which enables easy acquisition and easy applying of information in everyday life. ”MOJA BEBA” is rich in high quality photographs, which contributes to its original appearance. Valuable advice found in ”MOJA BEBA” helps the proud parents understand their children.

READERS’ PROFILE
The readership audience of the magazine ”Moja beba” is comprised of pregnant women and young mothers. Therefore, these are women aged twenty to thirty-five who are orientated towards following the latest information from the magazine’s range of topics (pregnancy, childbirth, raising babies) from the moment they get pregnant to approximately second year of the child’s life.

Moja kosa (Your Hair)

Title: MOJA KOSA
Slogan: Top magazine for stylish hairdo
Launched in: 2007
Editor-in-Chief: Bojana Janjušević (bojana.janjusevic@color.rs)
Target audience: Professionals, hairdressers and stylists primarily, but the widest readership as well
Frequency: Monthly, 12 issues a year
Number of pages: 116
Average circulation: 30.000
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual – 1.188 dinars; semi-annual – 594 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
”Moja kosa” is a luxurious magazine, published by the licence from ”YourHair”, of the reputable British company ”Origin Publishing Ltd.” Luxuriously designed pages of our new publication are ideal advertising space for owners of hair saloons, importers and producers of hair products and equipment for hair saloons, then for hairdressers’ and other similar unions, medical experts, and finally all those connected with this field. Also, a unique way of advertising is the address book, featured in each issue of the magazine ”Moja kosa”. There you can find complete information about each hair saloon whose owner subscribes to this publication of ours.

READERS’ PROFILE
Average reader of ”Moja kosa” is aged sixteen and fifty-five, pays regular visits to her hair dresser and follows the trends when it comes to hair and innovations in the world of hair care. She is interested in all the news connected with hair styling and hair care, new products on the market, recommendations of our and the leading experts on the international level…

TV NOVELE

Title: TV NOVELE

Slogan: Latino tabloid with new episodes synopsis included with the widest circulation
Lunched in: 2005
Editor-in-chief: Ivana Stanišić ivana.stanisic@color.rs
Target audience: fans of Latino TV series and Latino actors and actresses, all age groups
Gifts enclosed: posters, cosmetics
Frequency: Monthly, 12 issues a year
Average circulation: 67.000
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Number of pages: 52
Subscription: annual - 660 dinars; semi-annual - 330 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
”TV Novele” is a tabloid containing everything about lives of stars from Latino TV series, as well as of those from domestic soap operas. The readers visit the homes of the famous, get acquainted with the way of dressing of their favourite stars, taste their favourite dishes, etc. Beside exclusive interviews, gossips and paparazzo photos, there are astro scanners and personal information of Latino actors, and lovers of soap operas can also remind themselves of the TV series which were popular a few years back. If passionate TV series viewers miss any episode of their favourite shows, in the ”TV NOVELE” magazine they can read the synopsis.

READERS’ PROFILE
TV NOVELE is a tabloid intended for the widest readership audience. Its readers are between eight and eighty-eight years of age, have different educational background, and the only thing that unites them is mutual love for Latin American soap-operas and domestic TV series. All of them, from children, teenagers, to senior citizens, every month enjoy reading news from the lives of their favourite actors and actresses.

MOBITECH

Title: MobiTECH

Slogan: Magazine for all networks
Lunched in: 2004
Editor-in-chief: Igor Conić igor.conic@color.rs
Target audience: mobile phone fans of all age groups
Gifts enclosed: prize games to win a phone
Frequency: Monthly, 12 issues a year
Average circulation: 36.000
Number of pages: 52
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual 600 dinars; semi-annual 300 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
The magazine “MOBI” brings the news about technological advancement and trends in the field of mobile phones, presenting new models and all kinds of tests to its readers. The mobile phones market with performance description and price of each model is also included in the magazine. In a section named “Issue theme”, found in every issue, you can read interesting and informative texts about different aspects of using mobile phones, which help the mobile phone users to keep pace with contemporary services. Popularity of mobile phones in all user segments is growing steadily, hence “MOBI” is read by everyone – from teenagers to senior citizens!

READERS’ PROFILE
The readers of Mobi are mainly men of age ranging 18 to 30 who are familiar with current trends in advanced technology, who want to use the performances of their mobile phone to the maximum and who usually change the model of their mobile phone every 6 months.

ScreenFun

Title: SCREENFUN
Slogan: From players to players
Lunched in: April 2005
Editor-in-chief: Igor Conić igor.conic@color.rs
Target audience: boys aged 10-19
Gifts enclosed: Sony Playstation 2, video games, playing equipment
Frequency: Monthly, 12 issues a year
Average circulation: 36.000
Number of pages: 64
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual - 360 dinars; semi-annual -180 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
” SCREENFUN” is all about video industry and electronic entertainment on computers and consoles. Due to high quality layout and interesting texts, the magazine easily finds the way to its readers. By giving accurate and updated information to them, together with unbiased and objective reviews of video games for all popular playing platforms, ”SCREENFUN” deserved its reputation of the best gaming magazine in our country. The contents of ”SCREENFUN” is enriched with the latest PC hardware reviews, attractive Internet locations, updated top charts, and interviews with famous people who like playing video games. Every month, ” SCREENFUN” organizes prize games and gives prizes to its faithful readers, which is one of the reasons why it’s so popular.

READERS’ PROFILE
SCREEN FUN is intended for younger readership population in urban areas. Average reader of SCREEN FUN is aged ten to nineteen, lives in a town or city, owns a computer, uses the Internet and a mobile phone, follows the trends, is willing to try new things, is socially active, consumes popular food products and spends money on clothes and computer/gadget equipment.

BRAVACASA

Title: BRAVA CASA
Slogan: Bring beauty to your home
Launched in: 2006
Editor-in-chief: Tatjana Marić-Ivković tatjana.maric@color.rs
Target audience: This magazine is for all those interested in interior design and news about design and architecture.
Frequency: monthly, 12 issues a year
Average circulation: 36.000
Territory covered: Serbia
Number of pages: 164 annual – 1.188 dinars; semi-annual – 594 dinars
Subscription:
price list for advertisers (PDF) »
web edition of the magazine » 

MAGAZINE CONCEPT
BRAVA CASA brings beauty to your home, and therefore to your life as well. Excellent design, breathtaking interiors, all under the name of ”BRAVA CASA”. In this magazine you can find everything about designing different kinds of spaces, recent trends that will inspire you to arrange your home, or to bring about changes to refresh it. In addition, ”Brava Casa” will inform you about the newest furnishing lines in the country and in the neighbouring countries, accessories that will ennoble your space, arranging green areas, the most recent household gadgets, and so on.

OUR READERS
The magazine ”Brava Casa” is intended for readers of both sexes who are interested in interior design and news from the world of design and architecture. The readers are mostly young married couples, with average and above-average income, aged twenty six to thirty-eight, who buy things for their homes, as well as those older than thirty-eight who want to renovate and bring changes to their living space.

MAGIČNA ZONA (MAGIC ZONE)

Title: MAGIČNA ZONA (MAGIC ZONE)
Slogan: Alternative magazine with the widest circulation
Lunched in: 1997
Editor-in-chief: Dijana Škorić
Target audience: population aged 30-70
Frequency: Monthly, 12 issues a year
Average circulation: 27.000
Number of pages: 68
Territory covered: Serbia, Bosnia and Herzegovina, Montenegro
Subscription: annual - 708 dinars; semi-annual - 354 dinars
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
Magazine Magic Zone is a publishing brand in the domain of esotery. It is aimed at all who seek alternative healing practices and those who are interested in things for which science still has not found the right answer. Magic Zone looks for new people who use folk medicine healing practices and for psychics, hence enabling readers to contact them. Also, Magic Zone looks for the monasteries and medicinal springs which were the sites of miraculous healings. Our magazine reveals old and somewhat forgotten folk rituals for attracting love, luck and money.

READERS’ PROFILE
This magazine is mostly read by women (80%), who are twenty to fifty years of age, but older than fifty as well. Mostly, those are people with high-school degree education. Younger population is primarily interested in various rituals for attracting money, love and happiness, as well as in psychic people, white magic performers and astrologists. Older population is primarily interested in people with healing powers, psychics and white magic performers. When it comes to readership audience, based on questionnaire and phone calls, those are the people who believe that every evil is human-originated and that the magic should be blamed when something in life does not go well or when official medical science cannot find the cure for illnesses. Nevertheless, there is one interesting fact – that great interest in psychics is shown by powerful people and businessmen (we gained this piece of information from the psychics themselves who say that their regular clients are politicians, bankers and other tycoons…)

ASTRO

Title: ASTRO
Slogan: Astro, the magazine which knows what’s in your future
Lunched in: 2006
Editor-in-chief: Ivana Stanišić (ivana.stanisic@color.rs)
Target audience: all those who view life from a different angle
Gifts enclosed: birth chart interpretations, books
Frequency: Monthly, 12 issues a year
Average circulation: 22.000
Number of pages: 48
Subscription: annual 468 dinars; semi-annual 234 dinars
price list for advertisers (PDF) »
web edition of the magazine »
MAGAZINE CONCEPT
”Astro” is one of the most read and one of the magazines with the widest circulation in the field of astrology. Alongside big monthly horoscope, where are included prognoses for love, family and health divided by weeks, in this magazine one could also find interesting astrology topics. Experts in astrology and numerology, in each issue, give advice to readers on how to improve their emotional life, how to make progress in their career, how to influence their health and when the best periods for major life moves are. ”Astro”, also brings prognosis for the future of famous people from the country, and reveals their secrets. The magazine is intended for all astrology and numerology fans – for those who want to know what waits for them in the future.

READERS’ PROFILE
Women aged twenty to thirty and above forty are the main readership audience of the ”Astro” magazine. Beside monthly predictions, they are primarily interested in texts about male-female relations, sex and seducing. Furthermore, they like reading solar horoscopes for their zodiac sign (annual predictions). This readership audience does not believe in psychic people, but only in what the stars tell us. Many of the readers are also interested in astrological texts of educational type.

LEKOVITO BILJE (HEALING HERBS)

Title: LEKOVITO BILJE (HEALING HERBS)
Slogan: Nature is the best cure
Lunched in: 2006
Editor-in-chief: Miljana Zorić (miljana.zoric@color.rs)
Target audience: population aged 30-70
Frequency: Monthly, 12 issues a year
Average circulation: 52.000
Number of pages: 52
Subscription: annual 828 dinars; semi-annual 414 dinars
Territory covered: Serbia, Montenegro, Former Yugoslav Republic of Macedonia, EU, Swiss
price list for advertisers (PDF) »
web edition of the magazine »

MAGAZINE CONCEPT
“LEKOVITO BILJE” is a magazine which in a simple and accessible manner deals with healing herbs, how they are grown and used in everyday life. In this magazine you can find out how to alleviate health disorders and accelerate healing, learn how to distinguish poisonous plants found in nature, etc. The readers get acquainted with ways to prepare healing tea, balms or healing baths, and “LEKOVITO BILJE” publishes lots of recipes for healthy meals with details how to prepare them. With help from this useful magazine, even the biggest laymen can be able to deal with the diseases by using nature’s abundance. With “LEKOVITO BILJE” every person can become his or her own doctor!

READERS’ PROFILE
“Lekovito Bilje” is a monthly magazine intended for population aged thirty to seventy. Those who are in search for healthy way of living and who want to preserve health and vitality, and thus seek salvation in nature, are our most faithful readers – come and join!

ALAN FORD

Title: ALAN FORD
Lunched in: 2003
Editor-in-chief: Vladimir Gošić
Target audience: population aged 7-50
Frequency: Monthly, 12 issues a year (Special – Bimonthly, 6 issues a year)
Average circulation: 15.000
Number of pages: 128
Subscription: annual - 840 dinars; semi-annual - 420 dinars
price list for advertisers (PDF) »

web edition of the magazine »

From its very beginnings on this market, some 35 years ago, “ALAN FORD” has been the most popular and best-selling comic in all former Yugoslavia. Alongside “ALAN FORD” there is also a bimonthly “ALAN FORD Special”, containing the most favourite old episodes of this comic with a cult status, and also episodes that have been rarely (or sometimes even never) published. To guide the new, young readers into the history of this legendary comic, at the end of majority of issues (beside distinguishable caricatures) we publish (in sequences) a text about development and popularisation of “ALAN FORD” in Italy and in our region.

Dobra hrana

Title: Dobra hrana
Slogan: Don’t count the calories, try spicy, juicy and irresistible specialities!
Launched in: 2007.
Editor-in-Chief: Ženja Aćimović (zenja.acimovic@color.rs)
Target audience: women aged 25-70
Frequency: monthly, 12 issues a year
Broj strana: 68
Average circulation: 50000
Territory covered: Serbia, Montenegro, Former Yugoslav Republic of Macedonia
Subscription: annual 948 dinars; semi-annual 474 dinars
price list for advertisers (PDF) »
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MAGAZINE CONCEPT
”Dobra hrana” is a cooking magazine adapted to nutrition of healthy people, who enjoy good food. In this magazine you will find recipes for our national dishes, but also for those where familiar ingredients are used in new, unusual ways and in unexpected combinations. ”Dobra hrana” will serve as a guide to those who have started to uncover secrets of cooking, but also to experienced cooks as well, as basis for gaining further knowledge. In its regular sections ”Dobra hrana” will ease your preparations for meals attended by large number of people, point to advantages and disadvantages when buying fresh meat, give you advice when buying household gadgets. We hope that our magazine will help you to joyfully cook for yourself, members of your household and friends. To spend your time with specialities, and to get reminded of interesting information, which you have found in this magazine about the food that you are eating at the moment.

READERS’ PROFILE
The readership structure of this magazine implies readers’ population aged twenty-five to seventy. It is mostly read by housewives, women who have fewer obligations, and based on phone calls, E-mails and letters we can conclude that there is also male population interest in this magazine. Interesting recipes, attractive design, plenty of information and nicely arranged specialties make this magazine attractive for the younger population, those who are just revealing secrets of cooking.

L'Officiel

Title: L'Officiel
Launched in: 2008.
Editor-in-Chief: Bojana Janjušević (bojana.janjusevic@color.rs)
Target audience: women aged 25-60
Frequency: 6 issues a year
Number of pages: 148
Average circulation: 25.000
Territory covered: Serbia
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MAGAZINE CONCEPT
The Serbian version of the oldest French fashion magazine. The prestige of this “octogenarian” is comprised of three fundamental elements: theme focus on the world of fashion in all its diversity, tradition and family business – as “L’Officiel” is managed by the fourth generation of the Jalou family, the magazine founders. To its readers this specialized magazine offers information on creativity of designers from around the world, who have created nearly all items used in everyday life. Whether someone supports new chic or street glamour, retro or sport luxury, each individual finds his or her lifestyle, fantasy or fetish in fashion. “L’Officiel” invites its readers to set out on a journey towards entertaining, fantasy, inspirational, glamorous and seducing game called – FASHION.

READERS’ PROFILE
We have defined the Serbian "L’Officel" as the magazine which will represent the best of the best, i.e. "The best your money can buy in Serbia", and therefore its target audience implies rich women. The reader of the Serbian “L’Officiel” is a well-to-do woman, aged thirty and above. She is educated and wealthy. Whether or not she has a career, she is interested in fashion trends. She is informed about current happenings on the world fashion scene through reading foreign magazines. She is able to travel and she has a habit of spending money on fashion clothes brands. Her social life is active enough so that she wants to wear labelled clothes for each occasion, whether it is to the gym or when she goes out at night.