Color Press Group company, today the greatest magazine publisher in the region, originated from the monthly student magazine Index, the publication of which was renewed in January 1992 by Robert Čoban, Velibor Đurović and some other students of Novi Sad University. After only two issues, in April 1992, the entire editorial was replaced because of the editorial policy which was not in agreement with the contemporary regime orientated Student Union. Two months later, Index staff started Index Independent in association with their colleagues from The Association of Independent Journalists of Vojvodina. In September 1992, the journalists from Index abandoned the project and started Novi Sad Index because of the different views on the further magazine development. A year later, the magazine changed its name into Svet (The World). The magazine survived the years of hyperinflation by developing its own distribution and by starting the advertisement magazine Svet nekretnina (The World of Real Estate), as well as by means of modest donations in newsprint provided by the Open Society Fund and the European Union.
1994 – 1995
Svet (The World) became biweekly newspaper and was focused mainly on politics, war in the region (Bosnia and Croatia) and crime growth in Serbia. The circulation ranged from 3,000 to 10,000 copies and the magazine was still printed by printing house Forum in Novi Sad.
1996 – 1999
By being transferred to the printing house Borba in Belgrade, the magazine changed its format to tabloid (previosly it was in berliner format) and there was a gradual shift in concept as well, since it became a magazine focused on entertainment, celebrity lifestyles, publishing also some of the first paparazzo photographs in the history of Serbian publishing. In the following years, as a part of the publishing house Svet Press (The World Press), the following editions have been started: Zona (The Zone), Moja tajna (My Secret), Moja romansa (My Romance), Moje srce, (My Heart) and also Teen Story, the first magazine which was printed abroad (Revai Nyomda, Budapest) on glossy paper.
In December 1996, in cooperation with the Open Society Fund, a special edition of Svet was published, dedicated to the crime growth in Serbia and the police torture over citizens in Serbia.
At the beginning of NATO bombing, the magazines were not issued only for a few days, and in April 1999 the complete production was continued, however with a reduced number of pages and material adapted to the new circumstances. The first two enigmatic magazines were started at the time – Skandi svet and Sfinga (The Sphynx). In the months following NATO bombing, culinary magazines Tajne kuhinje (Kitchen Secrets) and Slatke tajne (Sweet Secrets) were also started. However, unlike the rest of the magazines listed so far, they are no longer being published.
In August 1999, Svet Press (The World Press) established the first daughter company in the region called Svet print (The World Print) in Banjaluka. Four months later, another company was established in Podgorica (Monte Color). In 1999, at Frankfurt book fair, Svet Press (The World Press) concluded its first licence contract and started the publishing of the British children's magazine Junior, which is still being published today.
2000 – 2001
At the beginning of the new millenium, Svet press (The World Press) starts several of its own brands such as monthly magazine Lepota i zdravlje (Health and Beauty) (monthly women's glossy magazine with the highest circulation in Serbia up to today), Moja beba (My Baby) and the great variety of enigmatic magazines and love stories. A company in Sarajevo was also established. Its basic publication, Svet (The World) magazine, still a biweekly newspaper, increased the number of colour pages and introduced glossy covers which resulted in the incredible rise in circulation – a New Year's edition from December 2001 was published in 250,000 copies. By the end of the year, European issue of Svet (The World) magazine was started and the company Svet Verlag with headquarters in Hamburg was established as well.
2002 – 2003
In the summer of 2002, negotiations with the German company Heinrich Bauer Verlag from Hamburg were started, which at the end of the year resulted in the publishing of Bravo, teenage biweekly magazine with the highest circulation in Europe. At the same time, at the party celebrating ten years of our company held in Hyatt hotel in Belgrade, we introduced magazines Joy and Lea. Joy, the first women's monthly licenced magazine in Serbia which was started in cooperation with Swiss company Marquard Media AG, still has the highest circulation in this sector. Biweekly magazine Lea is not being published anymore.
During 2003, the first licence male magazine in Serbia, CKM, was started, also in cooperation with Marquard Media AG as well as Bravo Girl, a monthly magazine for teenage girls. The publication of popular comic book Alan Ford was also renewed by our company, by obtaining a licence from Italian company Max Bunker. Companies in Macedonia and Croatia were also established. A small printing house was founded, which published only crossword puzzles and love stories at the beginning. Today, printing house Color Print, as a part of Color Press Group, publishes over 2,000,000 magazine copies from our portfolio.
2004 – 2006
Company had a dynamic development, starting several dozens of new domestic and licenced editions in Serbia and in the region: TV Novele (TV Novellas), Bravo ScreenFun, FHM, Auto Start, Brava Casa, Lekovito Bilje (Medicinal plants), Astro, Mobi and a large number of children's, enigmatic and love magazines. In association with Video Top company from Maribor, Color Press Group established JV companies in Slovenia and Croatia, which jointly publish Bravo, Brava Casa, FHM, Lepota i Zdravlje (L&Z), as well as other numerous love story and children's publications.
2007 – 2008
In January 2007, a party celebrating 15 years of the company (dated from the first issue of „Index“) and the 500th issue of „Svet“ magazine was held at „MB Brewery“ for 1,200 employees and guests. It was also the occasion for filming a five-minute promo-clip about company history, and a special edition of „Svet“ magazine was also published celebrating the jubilee.
On July 19, 2007, a launch party at Beli dvor (Serbian royal residence) celebrated the first issue of „Hello!“ magazine, the most famous and the oldest celebrity magazine (Spanish Hola! was founded in 1944). A variety of magazines were first issued in 2007 as well: a specialized magazine „Moja kosa“ (the license of „My hair“), a monthly magazine with high circulation „Top zdravlje“, magazines „Kuhinjica“ and „Dobra hrana“ (in cooperation with a production company „Skorpion“), Bauer's biweekly female magazine „Tina“, the publication of Burda, „Moje dete“ and specialized bimonthly magazine „Beauty Expert“.
A company „Color Universal“ was registered in Belgrade, and it includes magazines „Svet“, „Hello!“ and „L'Officiel“.
In June 2008, „Hello!“ magazine which used to be a biweekly magazine started to be issued weekly, and CPG received a prestigious „June Award“ from the Regional Chamber of Commerce in Novi Sad.
CPG had a record circulation (2,930,574 citizens in Serbia) (SMMRI). In the region, after the issues of „Lepota i zdravlje“ for the market of Bosnia and Herzegovina and Slovenia had been released, the Macedonian (May) and Croatian (July) issue were also published. In July, the circulation of „Lepota i zdravlje“ in Bosnia reached more than 31,000 copies, which is an absolute record in this country as well.
The project „Lepota i zdravlje“ will go international this year at the fair of magazine licenses in Moscow (organized by FIPP). Namely, for the first time CPG will offer one of its licenses at the international market.
Today, „Color Press Group“ publishes 84 magazines in Serbia and the countries in the region with total monthly circulation of over 2,000,000 copies and annual income of 20 million euros.
Out of 12 magazines with the highest circulation in Serbia in 2007, CPG published six magazines (SMMRI). In 2007, CPG published a weekly magazine with the highest circulation in Serbia (Svet), biweekly (Bravo) and a monthly magazine (Top zdravlje) (ABC Srbija).
CPG includes „daughter companies“ from Bosnia and Herzegovina, Montenegro, Slovenia, Croatia, Macedonia as well as correspondence offices in Frankfurt, Wien, Basel, Paris and many other European cities. CPG has over 350 permanent employees and approximately 150 part-time associates.
In September 2008, company headquarters in Novi Sad were relocated to a new commercial building (owned by CPG) in Temerinska street, for the first time in 16 years.
This year, in December, a party celebrating the 600th issue of Svet magazine and the launch of www.svet.rs regional portal which became the most popular showbiz portal in the region within a couple of months, took place in Rich club in Belgrade.
2009 - 2010
In the first quarter of 2009, when the economic crisis had already swept through all the sections of society, and affected the media industry as well, CPG is the only publisher among the great publishers in Serbia that recorded the rise in advertising income amounting to 33%.
Recession, however, forced us to close down several magazines, such as “Moje dete” (My Child), “Pony”, “Lepe princeze” (Pretty Princesses) and “Junior”, and to make FHM and Bravo Girl threemonthy magazines.
In the first half of this year, we launched the sixth regional issue of our most successful magazine brand, “Ljepota i zdravlje” (Beauty and Health), a Montenegrin issue, and female lifestyle portal www.lepotaizdravlje.rs.
The end of 2010 was marked by the take-over of Italian fashion magazine "Grazia" in Croatia as per license of publishing house "Mondadori". Internet portal www.beautyforum.rs was also launched and this year, apart from the Serbian edition, a Croatian edition of The Economist yearbook "The World in 2011" was published including the licensed quarterly magazine "Perfect Wedding" ("Savršeno venčanje").
In the first months of 2011, we launched the Bosnian, Croatian and Macedonian edition of magazine "Send the recipe" ("Pošalji recept"). In Serbia, new interactive magazines "Mother's School" ("Mamina škola") and "My Story" ("Moja priča") were also published.
By the end of the year, circulation figure of the Serbian edition of “Pošalji recept” magazine rose up to 300.000 sold copies, and we launched special editions in Bosnia-Herzegovina, Croatia and Macedonia.
Following successful take-over of the Italian fashion magazine “Grazia” in Croatia, CPG was granted a licence for this brand in Bosnia-Herzegovina and Macedonia as well, and therefore during September and October, “Grazia” editions were launched in these two countries.
Furthermore, in 2011 we launched the Serbian version of the British celebrity magazine “Star”, as well as the Web portal www.starmagazin.rs. According to data by ABC Srbija, Color Press Group had 8 out of 10 most sold magazines in Serbia at the end of this year.
In June, CPG signed a contract with the Serbian Olympic Committee on partnership in the new Olympic cycle as well – until the Olympic Games in Rio de Janeiro, scheduled for 2016.
Weeklies “Scandal!” and “Star” with new prices, this summer broke the sales records. For almost two years neither Serbian celebrity weekly managed to reach the circulation over 100.000 copies. The “Scandal!”, issue number 427, which hit the newsstands on July, 30th this year, again crossed the “magic line”. Overall, circulation sold from the aforementioned issue of the “Scandal!” weekly, was 106.942 copies - 88.305 in Serbia, 12.085 in Bosnia-Herzegovina and 6.552 in Montenegro. During the same week, the magazine “Star” broke the previous sales records: the issue number 20, which hit the newsstands on August, 2nd, was sold in 67.131 copies (59.332 Serbia, 5.764 Bosnia-Herzegovina, 2.035 Montenegro).
In November 2012, Color Press Group organized a reception at the hotel “Hyatt” to mark twenty years of business and 800. issue of the “Svet” magazine. In the same month, at the White Palace, traditional “Hello! Person of the Year” awards were granted.
In December, our magazines JOY and Bravo celebrated their 10. birthdays, at parties organized at clubs “Sova” and “Plastic”.
With a promotion at Belgrade’s hotel “Hyatt”, a new edition of the magazine “The Economist: The World in 2013” was publicised.
A big-scale conference of the magazine “Lepota i zdravlje”, entitled “Pro Femine 2013”, which was held on April, 4th at the “Hyatt Regency” hotel, marked the beginning of this year.
In March 2013 an Android application for the Web portal svet.rs was launched, and the School for journalists and editors at CPG was restarted.
In June, at Salaš 137, a huge regional conference of CPG cooking magazines was held, entitled “Food Talk 2013”. During the same month, the magazine “Star” organized its first “Star Summer Party” at “Bašta kod Juge”, and a month later, the “Lepota i zdravlje” magazine organized a big “Sunset Party” at the beach Purobeach, located within Porto Montenegro in Montenegro. Color Press Group was one of the founders of the National Association of Newspaper and Magazine Publishers, which was founded in June in Belgrade.
Fall has brought new projects, celebrations and conferences to CPG: "Food & Wine Chat " at the Tourism Fair , " Roundtable Pro Femina : Women's Health in Focus" ( Hyatt Regency ) , " Teen Talk 2013 " (Dom Omladine), After Work Party at 54th October Salon , "Svet and Style Shopping Weekend" in TC Usce...
This year's award Hello Awards at the “Beli dvor” (White Palace) was the most glamorous so far with a number of celebrities from the region.
In November, the CPG and its partners organized a humanitarian action " Clandestino " to help centers for asylum seekers in Bogovadja and Banja Koviljaca thus shown that Serbia has another less xenophobic side.
In mid-December, conference, " The Economist : The World in 2014" at the Hyatt Regency Hotel has been held which was attended by some of the most prominent economists, analysts and entrepreneurs from the region such as Kori Udovicki , Miodrag Kostc, Nikola Altiparmakov, Dusan Pavlovic and others.
CPG have completed year with a series of corporate and CSR actions from "Beauty Weekend" in the “Decije selo” (Children's Village) in collaboration with L' Oréal and visits to homeless shelters in Futog and visit to Elderly care center "Liman".
At the reception in the “Spomen zbirka Pavla Beljanskog” (Memorial collection of Pavle Beljanski) diploma’s for graduation in CPG School for editors and journalists were awarded.
Employees have ended the year with a series of celebrations - from karaoke parties to Belgrade Philharmonic Orchestra concert in the SNP.
End of the year, CPG finished as the leading magazine publisher in the region: according to ABC Serbia data from 20 magazines with highest circulation in Serbia, - CPG issues 15!
In addition to that record has been achieved with internet portals CPG – by the end of 2013 there were 12, including two android applications. The total number of visits in November 2013 was 8.8 million.
“Color Press Group” this year continues to modernize all media platforms it deals with. We have launched several new magazines: “Hausbau”, “Heklanje”, “Modelina”, “Bakina kujna”, “Jamie”…
Our redesigned internet portals register increase in the number of visits, which is currently over 9 million per month. When it comes to organizing conferences and other events in 2014, in addition to conferences in 2013 (Pro Femina, Food Talk, Teen Talk…), CPG organized many new ones: Baby Friendly, Formulas for slenderness and health, Coca Cola Bike Challenge, #Digital 2014, Brava Casa Design Awards…
The project “Maxi Housewife of the Month” from September is held not only in Novi Sad but also in Niš. Furthermore, we have organized many charity activities – from those regular ones at Children’s Village in Sremska Kamenica, and at Home for Disabled Children and Youths in Veternik, to helping people afflicted by floods (furniture procurement in collaboration with partners) and supervising activities organized by the Charity Foundation “Novi Beograd”. The magazine “Hello” in its issues dated 14th and 21st of July featured global exclusive – photographs from Novak Đoković’s wedding, which led to multiple increase in circulation, rating and number of pages devoted to advertising.